Sawicka’s work took the form of ‘advertisements’ published in the Co Jest Grane cultural supplement of the Poznań edition of Gazeta Wyborcza (19–24 March 2005). It was created for the exhibition Time of Culture in the Arsenal Municipal Gallery in Poznań (2005). The advertisements, which combine text and photographs, do not promote a specific cultural event, but generally encourage potential consumers to engage with contemporary art. They are in tune with the artist’s interest in language and the use of newspaper and advertising headlines to concisely convey complex messages. As the slogans in Sawicka’s advertisements suggest, ‘good, beautiful and understandable’ contemporary art is best found in good galleries.