Saturday ArtWalk: ‘Poland’ for export
Guided tour in English

Zachęta – National Gallery of Art
entry included in the ticket price

The ‘Poland’ monthly was an influential magazine, published continuously from 1954 to 1990. It’s goal was to promote Poland outside of its borders, both to the East and West, and to show to successes of Polish culture, economy and diplomacy. We can see it as a propaganda or marketing undertaking, which used photography and text to spread the right message. Polands photographers include Zofia Rydet, Eustachy Kossakowsi, Tadeusz Rolke and Irena Jarosińska. The magazine had 16 language versions and three basic editions. The curators of the exhibition (Marta Przybyło and Karolina Puchała-Rojek from the Archaeology of Photography Foundation) designed it like a puzzle, in which specific pieces are finished magazines. “Poland” for export is an opportunity to look at the history of Poland in the second half of the XX century through the lens of photography.

guide: Sara Herczyńska

event accompanying the exhibition
  • 30.03 – 23.06.2019
    'Poland' for Export

    Millions of spreads, 16 language versions, several hundred authors of photographs, three basic editions, two of which were published almost continuously from 1954 to 1989 (version for the West) and 1990 (version for the East) — that is the impressive picture of the Poland monthly in numbers.

    Zachęta – National Gallery of ArtZachęta
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  • 19.08 (Wed) 18:00
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